Loch & Key

THE COMMISSARY SYRUPS

 

Loch & key

Logos  |  Menu Concept and Design  |  Graphic Design  |  Photography  |  Web Design  |  Social Media Management  |  Training Programme

 

Loch & key is a bar found upstairs in the oldest pub of melbourne. Its primary focus is on creating a great vibe at all hours of the night with offerings of irish whiskey, guinness, and cocktails.
 

taking cues from its origins plus the celtic feel of the back bar, i created a hand drawn logo that modelled some of the lettering found in the inspiration boards, below.

 

 
 
loch-key-logo
 
chanel-liquori-loch-key-inspiration
 
 
 

INSPIRATION

Moodboard  |  Concept Development

 

GETTING A FEEL FOR THIS BAR TOOK A BIT OF TIME. I WORKED CLOSELY WITH THE NEW VENUE MANAGER AS WE WERE BOTH WORKING OUT WHAT THE BAR NEEDED TO PORTRAY THROUGH its tone of voice in SOCIAL MEDIA, ITS WEBSITE, AND IN THE DAY-TO-DAY RUNNING.


MENUS WERE NOT A PRIORITY, AS HE PREFERRED THE BARTENDERS TO SUGGEST COCKTAILS AND TO SPEAK TO THEIR CUSTOMERS. THE MENU I DESIGNED WAS A LIMITED RUN IN ORDER TO SEE HOW THE BAR COULD BE SET UP AND PREPPED.


All collateral produced for loch & key always had the bar's customer in mind. business cards had an area to write your favourite drink and the website homepage is titled "welcome home."


Once that focus was created it became increasingly easy to create for the bar.